🤝 No Sales Pressure
🛡️ 3 Year Craftsmanship Warranty
💵 Transparent Pricing
💎 Lab & Natural Diamonds

We'll Help You Create The Perfect Ring

Simple, guided, and personal — no jewelry experience needed

Reviews from Facebook

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- Robert

- Robert

Alan was consistent and helped me out to get the best ring and sized it for me and had it ready the next day. Highly recommended.

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- Raul

- Raul

Alan was incredibly professional and responsive. Would recommend anyone interested in purchasing any Jewelry to do business with Alan. Not only is the customer service fantastic but the product and knowledge is there to match.

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- Eric

- Eric

Great communication! Very responsive. Product was as described, the ring was beautiful, came with paperwork and the process went smoothly!

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- Kymberly

- Kymberly

I had the most amazing experience dealing with Alan. He recreated my engagement ring and it turned out perfect. It looks just like my real ring.

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- Alejandro T

- Alejandro T

Awesome treat, always answered all the questions and kept updated with the process.

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- Ailene

- Ailene

Great communication. Very punctual. The item is superb.

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- Johannes

- Johannes

Alan responded really quick and we met the next day. The meeting was quick and smooth. I fell in love with the ring and picked it up without a second thought. I popped the question a week later and haven’t looked back. Alan’s prices can’t be beat and he’s a genuine seller. You won’t regret it.

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- Angelo

- Angelo

Thanks for an easy and pleasant transaction. Alan was super flexible with my busy schedule. The ring is lovely and for sure I’ll do business with him in the near future! Highly recommended!!!

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- Lilach

- Lilach

These 2 carat diamond stud earrings are simply captivating and have exceeded my expectations in every way. From their stunning brilliance to their comfortable wearability, they are a true testament to fine craftsmanship and timeless style! Thank you Alan you are the best!!! I will definitely buy from you again, so happy to have found you.

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- Patryk

- Patryk

Amazing service! Gave me options to pick up or have it sent. Worked with whatever was best for me. Someone you can trust and rely on quality. Thank you!

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- Felix

- Felix

My experience with Alan was amazing! I was looking ring upgrade for my wife and a marquise cut diamond caught my eye! Alan was very quick to message me back and provided additional information on the ring. He was able to resize the ring for me within one day. My wife loves her new ring and we’re both super happy with the quality of customer service Alan provided.

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- Naim

- Naim

I really loved the ring — it was exactly what I was looking for! Mr. Alan helped me through the whole process and offered different options without any pressure. I chose the one I liked, and he kindly resized the ring for me at no extra charge.Excellent service and a great jewelry store overall.Highly recommend checking them out!

Creating Responsibly

We create each ring with the world in mind. We source our diamonds from a SCS global certified manufacture. Our gold is recycled, and we use minimal packaging. It’s our way of making something meaningful while giving back to the planet.

About Us →

Frequently Asked Questions

Do you have a physical storefront?

We mainly sell online but we allow customers to look and try on rings at our San Francisco location.

543 Grant Ave, San Francisco, CA, 94108

Do you offer a warranty or guarantee?

Yes we offer a 3 year craftsmanship warranty on all rings. We'll repair it if anything happens.

What makes us different?

By cutting out the middleman and operating with low overhead costs, we can pass the savings directly to you. This allows us to offer high-quality, custom-designed rings at competitive prices.

How does the custom ring process work?

We follow a simple four-step process:

Step 1 – Share Your Vision: You send us a photo, idea, or description.

Step 2 – Design + Quote: We create a design and send you a quote.

Step 3 – CAD Approval: You’ll review a 3D model before we move forward.

Step 4 – Final Creation: Once approved, we handcraft your ring and get it ready for delivery.

Are your diamonds real? What’s the difference with lab-grown?

Yes, lab-grown diamonds are 100% real diamonds—just made with science instead of mining. They have the same sparkle, strength, and structure, but they’re more ethical and more affordable.

Do you offer payment plans?

Yes! You easily split up your payments with Affirm. Ask us about the process.