🤝 No Sales Pressure
🛡️ 3 Year Craftsmanship Warranty
💵 Transparent Pricing
💎 Lab & Natural Diamonds

We'll Help You Create The Perfect Ring

Simple, guided, and personal — no jewelry experience needed

Reviews from Facebook

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Felix

Felix

I was looking to upgrade my wife’s ring when a beautiful marquise-cut diamond caught my eye. My wife loves her new ring, and we’re both extremely happy with the quality of service Alan provided.

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Naim

Naim

I absolutely loved the ring — it was exactly what I was looking for. Mr. Alan guided me through the entire process and offered several options with zero pressure. I chose the one I loved, and he even resized it for me at no extra charge. Exceptional service and a wonderful jewelry store overall. Highly recommend checking them out!

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- Kymberly

- Kymberly

I had an incredible experience working with Alan. I didn’t want to risk wearing my $50,000 natural diamond engagement ring, so he recreated it with a lab-grown diamond. The result was perfect — it looks just like my original, and now I feel completely safe wearing it every day.

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- Angelo

- Angelo

Thanks for an easy and pleasant transaction. Alan was super flexible with my busy schedule. The ring is lovely and for sure I’ll do business with him in the near future! Highly recommended!!!

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Raul

Raul

Alan was incredibly professional and responsive. Would recommend anyone interested in purchasing any Jewelry to do business with Alan. Not only is the customer service fantastic but the product and knowledge is there to match.

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Eric

Eric

Great communication! Very responsive. Product was as described, the ring was beautiful, came with paperwork and the process went smoothly!

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- Alejandro T

- Alejandro T

Awesome treat, always answered all the questions and kept updated with the process.

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- Ailene

- Ailene

Great communication. Very punctual. The item is superb.

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- Johannes

- Johannes

Alan responded really quick and we met the next day. The meeting was quick and smooth. I fell in love with the ring and picked it up without a second thought. I popped the question a week later and haven’t looked back. Alan’s prices can’t be beat and he’s a genuine seller. You won’t regret it.

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- Robert

- Robert

Alan was consistent and helped me out to get the best ring and sized it for me and had it ready the next day. Highly recommended.

Creating Responsibly

We create each ring with the world in mind. We source our diamonds from a SCS global certified manufacture. Our gold is recycled, and we use minimal packaging. It’s our way of making something meaningful while giving back to the planet.

About Us →

Frequently Asked Questions

What makes us different?

We use recycled gold and SCS-certified lab-grown diamonds, crafted with the world in mind. Our streamlined, in-house process eliminates unnecessary markups, giving you fair, transparent pricing without compromising quality.

Do you offer a warranty or guarantee?

Every ring comes with a complimentary 3-year craftsmanship warranty. Should anything ever need attention, our team will handle the repair with care.

How does the custom ring process work?

We follow a simple four-step process:

Step 1 – Share Your Vision: You send us a photo, idea, or description.

Step 2 – Design + Quote: We create a design and send you a quote.

Step 3 – CAD Approval: You’ll review a 3D model before we move forward.

Step 4 – Final Creation: Once approved, we handcraft your ring and get it ready for delivery.

Do you have a physical storefront?

We operate primarily online, but clients are welcome to visit our San Francisco location to see and try on rings in person.

543 Grant Ave, San Francisco, CA, 94108

Do you offer payment plans?

Yes! You easily split up your payments with Affirm and Klarna.

"Payment options through Affirm are subject to eligibility, may not be available in all states, and are provided by these lending partners:affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license."