video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

video Image

Design Your Dream Ring Today

Save Up to 70% vs Retail

See How →
  • Fair Pricing

    Our cost efficient model allows us to make high quality jewelry at fair pricing.

  • Craftsmanship

    With over decades of experience our jewelers hand make each piece with attention to detail.

  • Sustainable

    We ensure our materials come from responsible sources.

Reviews from Real Customers

Alan was incredibly professional and responsive. Would recommend anyone interested in purchasing any Jewelry to do business with Alan. Not only is the customer service fantastic but the product and knowledge is there to match.

- Raul

Great communication! Very responsive. Product was as described, the ring was beautiful, came with paperwork and the process went smoothly!

- Eric

I had the most amazing experience dealing with Alan. He recreated my engagement ring and it turned out perfect. It looks just like my real ring.

- Kymberly

Awesome treat, always answered all the questions and kept updated with the process.

- Alejandro T

Great communication. Very punctual. The item is superb.

- Ailene

Alan responded really quick and we met the next day. The meeting was quick and smooth. I fell in love with the ring and picked it up without a second thought. I popped the question a week later and haven’t looked back. Alan’s prices can’t be beat and he’s a genuine seller. You won’t regret it.

- Johannes

Thanks for an easy and pleasant transaction. Alan was super flexible with my busy schedule. The ring is lovely and for sure I’ll do business with him in the near future! Highly recommended!!!

- Angelo

These 2 carat diamond stud earrings are simply captivating and have exceeded my expectations in every way. From their stunning brilliance to their comfortable wearability, they are a true testament to fine craftsmanship and timeless style! Thank you Alan you are the best!!! I will definitely buy from you again, so happy to have found you.

- Lilach

Amazing service! Gave me options to pick up or have it sent. Worked with whatever was best for me. Someone you can trust and rely on quality. Thank you!

- Patryk

Beautiful ring.

- Wendy

Alan was consistent and helped me out to get the best ring and sized it for me and had it ready the next day. Highly recommended.

- Robert

Superior Quality Craftsmanship Without The Markups

Image
Crafted by our family of jewelers, every piece reflects decades of skill, care, and attention to detail—never mass-produced.
Image
We skip the markups. No retail rent, no commissions. Just exceptional jewelry at honest prices.
Image
We use recycled wooden boxes—no dyes, no fluff—because the quality should speak for itself.
Image
We hand-pick every stone from trusted suppliers, ensuring responsible sourcing with zero compromise on brilliance.

Frequently Asked Questions

Where is your shop located?

543 Grant Ave, San Francisco, CA, 94108

Do you offer a warranty or guarantee?

Yes we offer a 3 year craftsmanship warranty on all rings. We'll repair it if anything happens.

What makes us different?

By cutting out the middleman and operating with low overhead costs, we can pass the savings directly to you. This allows us to offer high-quality, custom-designed rings at competitive prices.

How does the custom ring process work?

We follow a simple four-step process:

Step 1 – Share Your Vision: You send us a photo, idea, or description.

Step 2 – Design + Quote: We create a design and send you a quote.

Step 3 – CAD Approval: You’ll review a 3D model before we move forward.

Step 4 – Final Creation: Once approved, we handcraft your ring and get it ready for delivery.

Are your diamonds real? What’s the difference with lab-grown?

Yes, lab-grown diamonds are 100% real diamonds—just made with science instead of mining. They have the same sparkle, strength, and structure, but they’re more ethical and more affordable.

What if my ring doesn’t fit?

We offer complimentary resizing for most rings. If you’re unsure of your size, we can help measure your finger before production starts.