About Us

Fine Jewels Collection began in the heart of San Francisco’s Chinatown, where my family—after decades of working in the jewelry industry—opened they're first jewelry shop in 1997.

What began with my father at the jeweler’s bench continues today with a commitment to craftsmanship, precision, and meaning.

At Fine Jewels Collection, every ring is a modern expression of heritage — designed and crafted in-house, using only the finest materials.

We create not just jewelry, but heirlooms that capture moments of love, promise, and legacy.

Our mission is simple: to make luxury jewelry accessible—taking away all the unnecessary costs. No mark ups, no middleman.

Craftsmanship

With over 40 years of experience in jewelry craftsmanship, we take pride in every piece we create. Each diamond is handpicked for its brilliance. Every ring is carefully crafted, inspected, and authenticated by our team before it ships.

Responsible

We work only with SCS Global–Certified suppliers, known as the top standard for sustainable sourcing. Our rings are made with recycled gold, which cuts waste and avoids new mining. You get the same purity and shine—just with a lighter impact on the planet.

Efficiency

We work directly with ethical suppliers we know and trust—no middlemen, no guesswork. Every diamond is handpicked by our team for its brilliance and clarity.

At the heart of it all, we’re here to help you save on something meaningful—while doing our part to make the world a little better, one beautifully crafted piece at a time.