You found the one. Now find the ring
You shouldn't need a jewelry degree to make one of the biggest purchases of your life. We'll walk you through every step.
Ring buying shouldn't feel this hard
"Every store gives me a different price"
We give you one honest quote upfront. No markups, no middlemen, no surprises.
"I don't know what I'm doing"
You don't have to. We walk you through every decision — diamonds, settings, metals, budget.
"I don't want to get pressured"
No salespeople. No upselling. Just straightforward answers when you need them.
"I need it soon"
Most rings are designed and delivered in 10–14 business days.
They got the ring right. So can you.
I was looking to upgrade my wife's ring when a beautiful marquise-cut diamond caught my eye. My wife loves her new ring, and we're both extremely happy with the quality of service.
The ring was exactly what I was looking for. Alan guided me through the entire process and offered several options with zero pressure. He even resized it at no extra charge. Exceptional service — highly recommend.
I had an incredible experience working with Alan. He recreated my engagement ring with a lab-grown diamond so I'd feel safe wearing it every day. The result was perfect — it looks just like my original.
I had an EXCELLENT experience with Alan! He was responsive, communicative and ensured that I was able to propose to my now fiancé with her dream ring that was exceptionally made at an unbeatable price. We will be back for our wedding bands and highly recommend them.
Thanks for an easy and pleasant transaction. Alan was super flexible with my busy schedule. The ring is lovely and for sure I'll do business with him in the near future! Highly recommended.
Great communication, very responsive. Product was as described, the ring was beautiful, came with paperwork and the process went smoothly.
Here's exactly what happens
No guesswork. No confusion. Just four simple steps from idea to ring.
Share Your Vision
Send us a photo, idea, or description of your dream ring.
Design + Quote
We create a CAD design and send you a transparent quote.
CAD Approval
Review a 3D model before we move forward. Unlimited revisions.
Final Creation
We handcraft your ring and deliver it fully insured.
We get it. Here are answers.
That's completely normal. Most of our clients start with just a rough idea — or even just a budget. We'll guide you through everything: stone shape, metal type, setting style. You don't need to know anything about jewelry.
Custom rings start at $1,500 — significantly lower than retail because we cut out the middlemen. We'll give you a transparent quote upfront so there are never any surprises.
Most rings are designed and delivered in 10–14 business days. Need it sooner? Let us know and we'll work with your timeline.
You'll see a detailed 3D rendering of your ring before we make anything. We refine it until you're confident it's exactly right. Every ring also comes with a 3-year warranty covering resizing, polishing, and repairs.
Yes! Clients are welcome to visit us at 543 Grant Ave, San Francisco, CA 94108. We also work with clients across the country over video call.
Yes — you can split your payments with Affirm and Klarna at checkout.
Don't leave this moment to chance
You've found the person. Let us help you find the ring. Tell us what you're looking for and we'll handle the rest.